Trax Marketing Consultancy

Brand Activation

Brand Activation addresses key issues and stimulates the buying process. There are various reasons to support its importance and consider why marketers opt for Brand Activation instead of the traditional campaigns.

  • Live brand experiences create impact and are therefore memorable
  • Participants have an enjoyable experience which creates an emotional connection
  • Product trials encourage purchases and generate recommendations
  • Brand experiences trigger word- of -mouth advertising
  • Creative concepts used for the live event cultivate good PR content

Trax Marketing Consultancy champion long-term experiential marketing strategies in order to establish and secure brand loyalty.  ROI can be measured by how far the live brand experiences succeed in moving the consumer through the buying cycle over the course of several campaigns.

brand activation